Toyota RAV4 EV official, US$49,800, around 900 units per year

by admin on 12 May 2012

Toyota RAV4 EV

While not the most exciting electric vehicle announcement of the last twelve months the second generation Toyota RAV4 EV will undoubtedly prove popular (if you call 900 units a year popularity) amongst the EV faithful who shed a tear when Toyota stopped selling the first generation RAV4 EV in 2002.  The all new RAV4 EV features a Tesla powertrain and battery, will weigh 1829 kg (4032 lbs), gets to 60 mph in 7 seconds and should get 100 'real-world' miles (160 km) of range from its 41.8 kWh battery.  Toyota are quoting a six hour charge time using a 240V / 40A charger.  The partnership between Tesla and Toyota started back in May 2010 with the announcement of collaboration on electric vehicle development, a couple of months later they announced the joint development of the RAV4 EV, in February 2011 the first 30 RAV4 EV test vehicles hit the road.  The Canadian produced RAV4 EV will have an MSRP of $49,800 when it goes on sale this summer (US only).


Press release

All-New Toyota RAV4 EV Unveiled at EVS26

Toyota Motor Sales, U.S.A., Inc. today revealed the highly anticipated all-new Toyota RAV4 EV at the 26th annual Electric Vehicle Symposium in Los Angeles. This all-electric SUV has an expected driving range rating of approximately 100 miles and charging time of approximately six hours on a 240V/40A charger. The RAV4 EV’s driving performance, dynamics and cargo capacity are equal to or exceed the gas powered RAV4 V6. Arriving fully-equipped with an MSRP of $49,800 the RAV4 EV doesn’t compromise on performance, comfort or versatility.
“It’s all about blending the best of two worlds,” said Bob Carter, group vice president and general manager of the Toyota division. “The all-new RAV4 EV marries the efficiency of an EV with the versatility of a small SUV – in fact, it is the only all-electric SUV on the market.”
The RAV4 EV is the product of a unique collaboration with Tesla Motors spurred by Akio Toyoda, president and CEO of Toyota Motor Corporation. Twenty-two months after the project announcement, Toyota and Tesla engineers have succeeded in bringing an outstanding product to market in record time.
The RAV4 EV combines a Tesla designed and produced battery and electric powertrain with Toyota’s most popular SUV model. The collaborative team set its sights on refining the customer experience. From advanced charging options to interior comfort to interactive displays, the vehicle has been designed for customer ease of use and maximum vehicle range. 
The front wheel drive RAV4 EV allows drivers to select from two distinctly different drive modes, Sport and Normal. In Sport mode, the vehicle reaches 0-60 mph in just 7.0 seconds and has a maximum speed of 100 mph. Normal mode achieves 0-60 mph in 8.6 seconds with a maximum speed of 85 mph.  Maximum output from the electric powertrain is 154 HP (115kW) @ 2,800 rpm. 
RAV4 EV offers an exceptionally smooth, quiet ride and comfortable handling due in part to its low coefficient of drag and low center of gravity.   In fact, at 0.30 Cd, RAV4 EV achieves the lowest coefficient of drag of any SUV in the world. Compared with the gas powered RAV4, Toyota re-styled the front bumper, upper and lower grill, side mirrors, rear spoiler, and under body design to maximize air flow around the vehicle. The RAV4 EV’s battery pack is mounted low and to the center of the vehicle, contributing to a more sedan-like ride.  
On the exterior, RAV4 EV features upscale LED low beam projector headlights with halogen projector high beams. A manual leveling system allows customers to redirect the headlights when the vehicle changes significantly in pitch due to a heavy load. Five vertical LEDs make up the daytime running lights, which dim to parking lights. The rear combination lights are LEDs accented by a unique light smoke outer lens. Other exterior variations from the gasoline powered RAV4 include new exterior emblems on the front, rear and the front door panel utilizing the signature Toyota “environmental blue.” 
The vehicle will be available later this year in three exterior colors: Blizzard White Pearl, Shoreline Blue Pearl and Classic Silver MetallicThe interior features a unique “Neutron” fabric, woven with a subtle sheen and blue accent, on the seat inserts and door trim. 
Inside, a six-way adjustable driver’s seat includes variable front seat heaters, which extends heater coverage to the occupant’s upper back.  The split reclining rear seats with folding center arm rest fold flat for increased cargo space, with a total cargo capacity equivalent to the conventional RAV4 of 73 cu. ft. No interior space is lost in the vehicle due to EV components.
The highlight of the interior is an eight-inch capacitive touch screen with a state of the art graphic display, featuring navigation, telematics, and EV drive information and settings designed specifically for the RAV4 EV. Entune™ is standard (with three year complimentary access to Entune™ services) along with SiriusXM Satellite Radio (with 3-month trial subscription to XM Select package), AM/FM radio, Bluetooth® streaming audio, and USB port with iPod® connectivity. The dash display color illuminates red when the vehicle is operating in sport mode and blue in normal driving mode.
Toyota’s approved electric vehicle supplier equipment provider is Leviton. Leviton offers multiple options for charging solutions. For the shortest charge time of approximately six hours, Leviton offers a custom 240V (Level 2), 40A, 9.6 kW output charging station. For more information visit The vehicle comes equipped with a 120V (Level 1) emergency charging cable for instances when the recommended 240V (Level 2) charging is not available. 
The RAV4 EV will go on sale in late summer 2012 through select dealers, initially in four major California metropolitan markets including Sacramento, San Francisco Bay Area, Los Angeles/Orange County and San Diego. Sales volume is planned for approximately 2,600 units over the next three years. The battery warranty is 8 years or 100,000 miles.
“We believe that the RAV4 EV will attract sophisticated early technology adopters, much like the first-generation Prius,” said Carter. “It’s designed for consumers who prioritize the environment and appreciate performance. We look forward to seeing how the market responds."

In July 2010, Toyota Motor Corporation and Tesla Motors jointly announced an agreement to develop an all-electric version of the RAV4, with the intent to bring the vehicle to market in 2012. Tesla contributed its EV technology expertise, daring spirit, quick decision making and flexibility. Toyota contributed design, engineering, manufacturing and production expertise.  In an industry where development cycles are typically five years, Toyota and Tesla brought a dynamic product to market in less than half that time. 


  • May 2010 – Toyota/Tesla announce collaboration to develop electric vehicles, parts, production systems and engineering support
  • July 2010 – Toyota/Tesla announce development of RAV4 EV 
  • November 2010 – Toyota reveals RAV4 EV Phase Zero prototype at LA Auto Show
  • February 2011 – Tesla begins delivery of 31 converted RAV4 EV Phase Zero demonstration program vehicles
  • April 2011 – Toyota provides first media drive opportunity of Phase Zero demonstration program vehicle at 2011 Sustainable Mobility Seminar
  • August 2011 – Toyota/Tesla announce RAV4 EV manufacturing location - Toyota Motor Manufacturing Canada, Inc., Woodstock, Ontario

RAV4 EV Main Specifications

Length / width / height

180.1 in. / 71.5 in. / 66.3 in.
(approx. 4,575 mm / 1,816 mm / 1,684 mm)

Curb weight

4,032 lbs. (approx. 1,829 kg)


115 kW max.

Cruising range

Approx. 100 miles (real-world)

Drive battery





41.8 kWh

Charging time

Approx. 6 hours (at 240 V/40 A)

Maximum speed (sport mode)

100 mph (approx. 160 kph)

0-60 mph acceleration (sport mode)

7.0 seconds


Front-wheel drive

Seating capacity